Marketing & Public Relations Internship

Summer 2018

Small Coffee is seeking Public Relations Interns for Summer 2018. These paid internships will provide hands-on experience at a boutique agency. Interns will walk away with both knowledge and experience about publicity, events planning, marketing, and being a small business owner. Please read this blog before applying!


About Small Coffee

Austin-based Small Coffee is a small agency that helps small businesses amplify their brands through strategic public relations, social media and grassroots marketing campaigns. Founded in 2014, Small Coffee currently works with a handful of (really fun and interesting) B2C businesses and is taking on more work. 

Internship Position Description

Interns will be responsible for assisting and supporting the Principal with a variety of marketing, public relations, and events planning tasks for Small Coffee’s clients. By the end of the 12-week internship, interns will know the ins and outs of owning and operating a small public relations and marketing agency. This is a paid internship ($10/hour) and interns will be expected to work 8-12 hour weeks. Office hours are somewhat flexible. Small Coffee is based out of The Refinery downtown. 

Job Functions and Responsibilities

Marketing focus may include:

  • Engage with Principal on a regular basis to brainstorm ideas for new and innovative marketing and public relations campaigns for clients

  • Assist with event planning logistics by following up with vendors and helping coordinate project management

  • Assist with gathering and analyzing data and metrics for reports

  • Provide support and assistance for product launches and events with tasks that may include media relations and email marketing

  • Participate in the occasional meeting or photo-shoot with clients

  • Assist with social media engagement by helping manage social channels, drafting editorial calendars, and monitoring social media analytics

Public Relations focus may include:

  • Write and assist with the pitching of press releases and other media pitches

  • Research and compile the editorial calendars of publications

  • Create and update editorial database using industry software

  • Write and research content for blogs

  • Help with the project management of events and workshops

General responsibilities include, but are not limited to:

  • Report weekly to Principal, outlining accomplishments and goals

  • Keep organized files of company materials that are either shared with intern or created by intern, and be able to access those files when needed

  • Communicate as directed with third parties, such as publications, website developers, photographers, graphic designers, etc.

  • Assist with researching industry-specific and competitor sites for product releases, product reviews, customer comments, and other relevant marketing information

Skills

  • Excellent written and verbal communication skills required

  • Some knowledge and experience with Facebook, Twitter, LinkedIn, Yelp and Instagram required

  • Very strong interest in marketing, PR, and entrepreneurship

  • Strong attention to detail and organizational skills required

  • Must be deadline-driven, professional, dependable and have good follow-through

  • Proficiency in Microsoft Word, Excel and PowerPoint required

  • Experience with design programs (such as Adobe Suite) a plus, but not required

  • Experience with Google Analytics, MailChimp, Eventbrite, BaseCamp, and Squarespace preferred, but not required

* A personal laptop is required for this position. A computer is not provided by Small Coffee. 

Education

  • Must be enrolled in college
  • Business, Public Relations, Journalism, or related major

To Apply

Please send your cover letter, resume and two recent writing samples (or portfolio) to Clarisa Ramirez, clarisa@small-coffee.com, by April 30, 2018.